Enterprise mission: carry forward the enterprise spirit, pursue product quality, provide services and create a comfortable environment

Core values: less empty talk, more practical work, quality first, customer satisfaction, loyalty and friendliness, diligence and enterprising, honest management, win-win in many ways, love and dedication, development and innovation, discipline and law-abiding, integrity and integrity

Corporate culture concept: be honest and loyal

Enterprise management philosophy: standardized operation and humanistic management

Create value for the society: serve the society, create a civilized and progressive lifestyle, and fully realize the social value of the company

Create opportunities for employees: create development space, enhance employee value and reflect a sense of achievement

We adhere to people-oriented, create value for customers and create the future for employees

We insist on service first, and provide customers with satisfactory investment services with considerate services

We make unremitting innovation, constantly explore and enrich the product line to meet the growing investment needs of customers